We understand that brand and reputation is vitally important to every business. We work with business clients to help protect their brand’s reputation, particularly given the advent of social media and the ability for example, for customers and ex-employees to leave defamatory content online which had the potential to cause serious harm if false information and fake news is published either mistakenly or intentionally.
Often, when defamatory material is published, time is of the essence due to the ability for misinformation to be spread so quickly given the nature of social media. We work closely with our clients to understand the issues they are experiencing and develop appropriate strategies to try and achieve the best possible outcome for them.
Brand protection issues also extend to protection of intellectual property and trademark infringement and we have experience in dealing with injunctive proceedings for breaches of restrictive covenants or the misuse of confidential information by a former employee or outgoing shareholder from the sale of a business.
We act in complex and sensitive matters for a wide range of clients and we understand that discretion and speed are paramount as well as fast and appropriate action to deal with any negative publicity.
We have experience in the following: